- Keep your H1 concise. Perhaps only the category is enough.
- Always remember to include the category subject in the first paragraph.
- Make sure to use synonyms so the text will not be repetitive.
- Always address the reader directly and as an individual.
- Transition words are essential for overall fluency and readability.
- Do not write passive forms. The reader always experiences the text “now”.
- Instead, write positively, honestly, and correct information.
- Make your headings engaging; make sure they reflect the content.
- Do not mention sales or discounts. Keep the product description evergreen.
- Never capitalize words in paragraphs unless they are part of a trademark or similar.
